Helping Travel and Outdoor Brands Go Further…

One Post at a Time

Want to know the ONE thing you can change TODAY to make a difference on your socials?!

Book a 15 minute strategy call

We get real results

Campervan Rental

  • 88% increase in link clicks

  • 138% increase in profile visits

  • 821% increase in reach

with content creation over a 1 month period

Food Truck

  • 21% increase in followers

  • 1600% increase in reach

  • 184% increase in interactions

with a social media strategy over a 1 month period

Travel Blogger

  • 39% increase in followers

  • 345% increase in impressions

  • 662% increase in interactions

with social media management over a 3 month period

Outdoor Products

  • 20% increase in followers

  • 200% increase in reach

  • 248% increase in reel views

with social media management over a 3 month period

Why choose Feijoa Social?

It’s pronounced fee-jo-uh

1. Experts in Travel & Outdoor Brands

With years of experience working exclusively in this space, we understand the unique needs of your business. Whether it’s outdoor gear, or unforgettable travel experiences, our tailored strategies speak directly to your audience's adventurous spirit.

We know how to create social media campaigns that drive results and resonate with your customers, helping you build a loyal following and grow your brand online.

2. Proven Track Record

We don’t just talk about results, we deliver them. That’s why our customers love working with us.

From building stronger social media communities, boosting reach, driving engagement and increasing bookings, I’ve helped brands grow in ways that actually matter. Our approach is tailored to your brand and your business goals to get the most out of your social media.

3. Done-for-You Solutions

Let’s be honest – social media is time-consuming, and you’ve got better things to do than stress over posts, captions, and algorithms…

That’s where we come in! Let us take the reins and manage your social media so you can focus on what you do best: running your business. From strategy and content creation to community management and performance tracking, we’ve got you covered – stress-free, hands-off, and results-driven.

Here’s what other biz owners (just like you) say about us

  • Social Media Management

    “Working with Abigail has been a pleasure! Her creativity and enthusiasm reignited my excitement for social media. She quickly understood my brand, kept me focused on my vision, and brought endless spot-on ideas. Abigail’s honesty, passion, and expertise significantly boosted my social media presence. Highly recommend!”

    Melissa, Brisbane

  • Content Creation

    “Thank you for the amazing content! We've already seen an uptick in quotes, with customers mentioning Instagram is how they found us—it's clearly making an impact”

    Andy, Auckland

  • Content Creation

    “Abigail nailed the brief and captured images that we will be able to use seasonally and will truly stand the test of time.”

    Sophie, Queenstown

  • Strategy

    “Feijoa Social's audit and actionable strategy transformed our content approach. Abigail's content ideas, hooks, CTAs, and planning tools gave me the confidence to create engaging posts and proudly promote our brand. Her guidance helped us maintain a consistent reel schedule, keeping our content fresh and engaging.”

    Tahlia, Christchurch

Kia ora, I’m Abigail

I’m Abigail Hannah, passionate about travel, adventure and the outdoors - the face behind Feijoa Social.

When I’m not crafting epic and strategic content for brands just like yours, you’ll find me hiking up a mountain, on a roadtrip in our van, or reading a book at the beach.

For over five years, I have been sharing my love for travel on social media through photography, and hosting NZ’s top travel podcast, Aotearoa Adventures.

I’m here to help you harness the full potential of social media, backed by my digital marketing experience, travel industry expertise and a portfolio of happy clients.

Let’s level up your business together.

< Here’s how we can help

Social Media Management

No time to post consistently? Tired of constantly coming up with new ideas that flop? We got you. Let us handle everything - from content creation to engagement - so you can focus on what you do best (running your business)! A done-for-you solution to take the hassle out of social media.

  • Regular, high-quality posts & reels

  • Strong captions, hooks and CTAs that convert

  • Performance tracking & optimisation

Content creation

Set your brand apart with powerful visuals. We create eye-catching reels, engaging photos, and scroll-stopping content designed to grow your brand without the stress. We understand your audience and how to stop their scroll.

  • Consistent, high-quality visuals and reels

  • Storytelling that connects with your audience

  • Optimized for reach, engagement, and conversions

Audit & Strategy

You’re showing up online, but it’s not translating into results. We’ll audit your socials, pinpoint what’s working (and what’s not), and create a strategy that actually moves the needle.

  • A full social media audit, identifying your strengths and areas for improvement

  • Actionable, no-BS strategy tailored to your goals

  • Clear steps to improve reach, engagement & conversions

You’re in good company!

Let’s level up your socials

Social Media Management

Chances are you find social media complicated, time consuming and overwhelming. If you’re not showing up online, there is significant untapped potential for your brand.

Stop struggling to keep up with regular posts or fretting about how to grow your community and get customers through the door. I believe in your business and I know your time is better spent elsewhere.

Let me do the legwork - optimising your content, engaging with your community, tracking performance and getting real results.

You’ll have a consistent social media presence that connects with your target audience and boosts your brand. Let's make social media work for you, stress-free.

from $1190

Content Creation

In the social media world, content is king and short-form video sits on the throne. We all know the struggle of brainstorming fresh ideas and carving out the time to create them. It's exhausting and can leave your social media feeling stale.

If you’ve hit a wall and need a creative and strategic boost, say goodbye to the content slump and hello to a steady stream of eye-catching, scroll-stopping reels and posts that will have your ideal customers eager to buy from you.

With our content creation and photography packages, your social media accounts will get a makeover with ready-to-go reels and posts every month. Each piece will be true to your brand, engaging, and designed to stand out from the crowd.

We don’t just create content – we create connections. Let’s work together to elevate your social media and turn your audience into raving fans who can't wait to engage with your brand.

from $650

Audit & Strategy

I see you – you’re posting regularly, spending hours editing reels, writing long captions, but your reach is low, reels are flopping, and social media feels like an uphill battle. It’s frustrating when your hard work doesn’t deliver results.

Social media is a constantly evolving beast, and I’m here to help you keep up with best practice to understand what drives results.

I’ll audit your accounts to identify what’s working, what’s not, and provide a clear, actionable strategy tailored to your goals. Whether you need to improve reach, create engaging reels, or build a sustainable content plan, I’ll guide you every step of the way.

If you’re not getting the results you know you deserve, there’s a better way. Invest in something that works and let me steer you in the right direction.

from $890

Free 15 min strategy

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Free 15 min strategy *

Imagine this…

30 days from now, your Instagram is...

1. Growing your audience & brand awareness
2. Bringing in more bookings or sales
3. Running smoothly—without you stressing over it

That’s exactly what I’ve helped brands like yours achieve. And I can help you do the same.

Or… 30 days from now, you could still be stuck spending hours on social media, second-guessing your content, and wondering why it’s not converting.

The choice is yours.

Let’s chat about what’s possible

Your Brand Deserves to Be Seen. Let’s Make It Happen.

You’ve built something incredible—now it’s time to share it with the right people. At Feijoa Social, we take the guesswork out of social media, crafting strategy-driven content that connects, engages, and grows your brand authentically.

Whether you need full-scale management or a roadmap to take the reins yourself, we’ll help you cut through the noise and make an impact.